Content Writer

Position: Content Writer

Job Description:

Strategic Framework Development

• Develop comprehensive social media strategy aligned with Khalti’s overall marketing objectives and business goals
• Create monthly social media calendars with strategic key messages and content themes focused on products and services of Khalti, Fintech industry trends, innovations, and updates
• Establish KPIs and performance benchmarks for all social media initiatives
• Align social media strategy with paid media, owned media, and earned media initiatives

Monthly Planning & Content Calendars

• Create detailed monthly content calendars with planned posts across all platforms
• Identify and plan around key industry events, product launches, and seasonal opportunities
• Establish content themes aligned with quarterly marketing campaigns
• Plan content mix: 35% Product/Promotional, 30% Educational, 25% Engagement, 10% Trending

Campaign Management & Execution

Major Campaign Leadership

• Lead major campaigns ensuring social media strategies are fully aligned
• Work closely with interdepartmental teams (Product, Marketing, Business Development) for seamless campaign planning
• Develop integrated social media strategies supporting broader marketing objectives

Daily Team Alignment

• Align the team with strategic requirements and marketing objectives
• Conduct daily to-do meetings assigning tasks and tracking progress
• Provide feedback on content quality and brand alignment
• Monitor team productivity and address blockers
• Foster collaborative team culture focused on excellence and innovation

Cross-Functional Partnerships

• Collaborate with creative team on visual asset development and design alignment
• Work with respective teams on product launch planning and feature highlights
• Engage with customer service for community insights and feedback
• Coordinate with PR and partnerships team on collaborations and mentions

Please send your CV at vacancy@khalti.com