Campaign Strategy Manager

Campaign Strategy Manager

Department Name: Traffic Operations
Industry: Management
Work Experience: 4-5 years
City: Kathmandu
State/Province: Province No.3
Zip/Postal Code: 44600

About Daraz
Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com

Job Description

• Reviewing the merchandising strategy and campaign page creation process
• Streamlining/bridging the gap between the Merchandising, onsite, and design team
• Day-on-Day onsite real estate planning based on recent and historical campaign performance in alignment with merchandising/commercial strategy
• Raising platform issues that hinder campaign execution and analysis to relevant stakeholders for resolution – ticket creation
• Understanding all Tools & Platforms used by the department at an operational level to identify gaps and areas of improvement
• Providing feedback for the regional team to enhance UI and user-efficiency
• Ensure that campaign messages and visuals are consistent with the Campaign identity and guidelines
• Promote equal opportunity while planning campaigns and onsite visibility, ensuring all categories and business types receive similar visibility on the app and website
• Data-driven approach to optimizing campaigns based on results
• Achieve category targets and focus on relevant business metrics and monitor performance, spot weaknesses, and deep-dive into fixing them
• Generate innovative and captivating ideas for campaign content
• Align campaign content with marketing objectives and target audience preferences
• Review and edit content for clarity, accuracy, grammar, and adherence to brand guidelines

Requirements

• Bachelor’s degree in Analytics, Statistics, Computer Science, or Business with at-least 2 years of work experience in related field
• At least 3 years of work experience in related field
• Excellent communication skills to communicate with internal teams and external parties
• Ability to adapt to new systems and technologies
• Strong accountability and ownership values

Competencies
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• Inter- personal
• Analytical
• Communication
• Initiative
• Team Player

Benefits

• International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders
• Competitive salary and incentive package
• Health & Medical insurance

Tagged as: Daraz, Kathmandu