Data Analyst – Digital Channels

Position: Data Analyst – Digital Channels
Reports To: Head – Digital Banking / Head – Digital Channels

Position Summary:

The Data Analyst – Digital Channels will be responsible for supporting data-led decision-making across the Bank’s digital products and platforms, including mobile banking, internet banking, cards, wallets, digital loans, virtual credit cards, and other digital touchpoints. The role will focus on analyzing customer behavior, product performance, and digital journeys to generate actionable insights that improve adoption, engagement, efficiency, and revenue from digital channels.

This is a critical role within the Bank’s digital transformation initiatives, aimed at strengthening internal analytics capability and ensuring that digital product decisions are grounded in reliable data, customer insights, and measurable outcomes.

Key Responsibilities:

• Analyze usage, performance, and customer behavior across digital channels (mobile banking, internet banking, cards, APIs, and other digital products).
• Track key digital KPIs such as active users, transaction volumes, conversion rates, drop-offs, customer journeys, and revenue contribution.
• Develop dashboards, MIS, and periodic reports for senior management and digital product owners.
• Support digital product teams with data-driven insights for product enhancements, feature prioritization, and roadmap decisions.
• Conduct cohort analysis, funnel analysis, and customer segmentation to understand adoption and engagement patterns.
• Identify opportunities to improve customer experience, reduce friction, and increase cross-sell and digital penetration.
• Work closely with IT, Digital Product, Marketing, Risk, and Business teams to ensure data accuracy, consistency, and relevance.
• Support testing, pilots, and new digital initiatives through pre- and post-implementation analysis.
• Ensure compliance with data governance, privacy, and regulatory requirements while handling customer data.

Qualifications & Skills:

• Minimum Bachelor’s degree in a quantitative or analytical discipline, such as Data Analytics, Statistics, Economics, Computer Science, or Information Systems.
• Typically 3–5 years of experience in data analysis within digital banking, fintech, telecom, or data-driven consumer businesses.
• Strong proficiency in data analysis tools such as SQL, Excel, Power BI / Tableau, and statistical or scripting tools (Python/R preferred).
• Good understanding of digital products, customer journeys, and digital metrics.
• Ability to translate complex data into clear business insights and actionable recommendations.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Effective communication skills with the ability to work closely with both technical and non-technical stakeholders.

Last day of application is 21 February, 2026 – applications after the date will not be accepted. Only shortlisted candidate(s) will be granted an interview. The Bank reserves the right to reject any (or all) applications without any reason whatsoever.