Yeti Distillery (P.) Ltd.
Digital Marketing Analyst’s – Executive
Basic Information
Job Code: 138-02-01-2024
Job Category: Digital Marketing
Job Level: Executive
Employment Type: Full Time
Hiring Source: Vacancy Announcement
Service/Group: Digital Marketing Analyst
Business Units: Yeti Distillery (P.) Ltd.
Locations: Kathmandu – HO(Nepal)
Offered Salary Range: NPR 0 – 0 (Monthly)
Job Specification
Job Category: Digital Marketing
Required Qualification: Bachelors
Required Degrees: Bachelors of Science in Computer Science and Information Technology (BSc. CSIT), Bachelors of Informantion Management
Experience: More Than or Equal To 5 Years
Required Skills: Communication Skills, Leadership Skills, Reporting Skills, Creative Thinking, Analytical Skills, Adaptability
Required Gender: Male
Position Summary
To promote corporate core values and enable business success through conveying a company’s brand message as well as the appealing and useful information about the company products to the desired target audience. Responsible for developing and implementing our Social Media strategy in order to increase our online presence; improve our marketing, sales efforts.
Major Roles And Responsibilities (Job Details)
- Collect, study and analyse market and behavioural trends to develop digital marketing strategies that meet the company/brand(s) objectives and goals
- Develop and report key metrics/learnings based on analytics data, and provide actionable insights and recommendations with suitable measureable strategies
- Analyse the effects of various online and offline marketing/advertising channels on each other and develop and implement innovative strategies for brand awareness, customer and sales growth
- Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
- Deliver regular reporting of data visualisations and social media/website performance analysis — to be communicated to colleagues, head of departments and senior management on a weekly and monthly basis.
- Develop and formulate campaigns, ad targeting and lead generation initiatives that create opportunities to increase sales performance based on analysed metrics
- Perform ROI analysis that evaluates efficiency and effectiveness of different marketing campaigns and lead generation initiatives
- Execute SEO/SEM efforts to increase the company/brand(s) website and other digital platforms (e.g. conversation tracking)
- Test, measure, analyse, and optimise the performance of search (i.e. Google, online advertising), social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
- Work closely with various departments/teams (i.e. sales, marketing, branding and promotions) through scheduling regularly meetings to go through reports and provide actionable insights
Apply Before (Deadline): 31/01/2024 AD, 2080-10-17 BS