Market Research Assistant

Position: Market Research Assistant

Job Description

• Conduct primary and secondary market research to collect customer, dealer, competitor, and industry insights.
• Perform field visits to gather information on market trends, competitor products, pricing, promotional activities, and customer preferences.
• Collect, verify, and compile market intelligence from various sources to support business planning and decision-making.
• Monitor competitors’ products, pricing, service offerings, campaigns, and market activities, and prepare comparative analysis reports.
• Analyze research findings and prepare accurate reports, presentations, and actionable insights for management.
• Maintain research databases, dashboards, and documentation to ensure timely and reliable market information.
• Support product development, pricing strategies, marketing initiatives, and business expansion by providing relevant market intelligence.
• Coordinate with internal departments and external stakeholders to collect research data and ensure the accuracy of findings.
• Ensure confidentiality, quality, and accuracy of all research data and documentation.

Job Specifications

• Bachelor’s degree in Marketing, Business Administration, Management, Economics, Statistics, or a related field.
• 1–2 years of experience in market research, marketing, business analysis, sales support, or a related field.
• Good understanding of market research methodologies, competitor analysis, customer behavior, and market intelligence.
• Strong analytical, data collection, report writing, and presentation skills.
• Proficiency in MS Excel, Google Sheets, MS PowerPoint, and other data analysis/reporting tools.
• Strong communication and interpersonal skills with the ability to conduct field research and interact with customers, dealers, and business partners.
• Detail-oriented with strong organizational skills and the ability to maintain accurate research records and databases.
• Ability to work independently, manage multiple assignments, and meet deadlines.
• Must have a two-wheeler and a valid driving license for field visits and market research activities.
• Willingness to travel as required for market surveys and research assignments.