Website WorldLink Communications Ltd.
Marketing Head
Current Job Vacancies: 1
Functional Designation: Marketing Head
Department: Retail Marketing
Location: Head Office, Jawalakhel
Responsibilities:
Strategic Planning:
- Develop and implement a comprehensive marketing strategy aligned with business objectives.
- Conduct market research to identify trends, opportunities, and competitive threats.
- Collaborate with cross-functional teams to align marketing efforts with overall company goals.
Growth Marketing:
- Utilize A/B testing and experimentation to optimize acquisition channels, conversion rates, customer retention and customer lifetime value.
Brand Management:
- Oversee the development and maintenance of a strong brand identity.
- Ensure consistency in messaging and visual representation across all channels.
- Implement strategies to enhance brand awareness and equity.
Digital Marketing:
- Lead digital marketing efforts, including SEO, SEM, social media, email, and content marketing.
- Utilize data-driven insights to optimize digital campaigns and improve online presence.
- Stay abreast of digital marketing trends and emerging technologies.
Campaign Management:
- Plan, execute, and analyze multi-channel marketing campaigns.
- Develop creative and compelling marketing materials, ensuring alignment with brand guidelines.
- Monitor and report on campaign performance, adjusting strategies as needed.
Team Leadership:
- Build and lead a high-performing marketing team, fostering a culture of collaboration and innovation.
- Provide guidance and mentorship to team members, promoting professional development.
Partnerships and Collaborations:
- Identify and cultivate strategic partnerships to enhance marketing reach and effectiveness.
- Collaborate with external agencies and vendors to support marketing initiatives.
Budget Management:
- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
- Monitor and report on budget performance, making adjustments as necessary.
Analytics and Reporting:
- Establish key performance indicators (KPIs) and regularly evaluate marketing effectiveness.
- Provide insightful reports to the leadership team, highlighting successes and areas for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or MBA.
- Proven experience in a senior marketing role with a track record of successful campaigns.
- Strong understanding of digital marketing, analytics, and emerging trends.
- Excellent leadership and communication skills.
- Ability to think strategically and execute tactically.
- Demonstrated ability to manage budgets effectively.
Deadline: 10 January, 2024