Marketing Officer

Position: Officer- Marketing
Location: Kathmandu
Division: Agro
Type: FULLTIME

Position Overview
This position is responsible for planning, executing, and managing end-to-end marketing initiatives including events, social media, campaigns, and vendor coordination. This role actively oversees on-ground activations, creates engaging digital content, and ensures smooth collaboration with external partners and internal teams. The officer also plays a key role in reporting, budget tracking, and performance analysis to support strategic marketing goals.

Roles and Responsibilities

Events Oversee & Management:

• Find doable location for housing/ corporate cafeteria events.
• Coordinate with the housing/corporate for stall placement- doable date, time, & space.
• Visit the place prior the event for recce and mostly for the advance payment & payment confirmation letter.
• Be there for onsite supervision to oversee the event setup, ensuring everything runs smoothly.
• Coordinate with third-party agency for the whereabouts of event and guide on what marketing materials to bring and what not to.
• Coordinate with the warehouse for event timings (pickup and closing).
• Work along with tele-sales team during the event.
• Provide post event marketing report for review.

Social Media Management/ Content Face/ Coordination with the agency:

• Decide on products & type of content to use in social media- what product to go into reel, design & image.
• Upload & keep up to date with social media stories.
• Coordinate with the warehouse for receiving shoot products
• Decide and purchase shoot items and props.
• Attend the shoots & be the face of the content/ social media.
• If it’s a recipe reel, responsible for making the recipe.
• Coordinate post shoot for content posting, product details (if its specific), and sudden changes
• Coordinate with the warehouse for returning shoot products.

Running Marketing Campaigns:

• Marketing campaign ideations and creating strategy that aligns with the idea.
• Coordinate on the activities to be done.
• Content Creation & Coordination- develop materials that support the campaign (e.g., social media, flyers, posters, etc.)
• Campaign launch- Overseeing the campaign launch, ensuring all elements are prepared and deployed on time.
• External Relation Coordination
• Coordinate with external relations for relevant works- vendors, collaborators & sponsorships; Above works include: follow up on our work status, project timelines, monitor progress, share feedback, resolve issues (at times) & payment.
• Coordination with vendors includes deciding on the type of marketing materials to be built or purchased.
• Coordinate in final touches of service agreements/ MoU with external clients specifying key details like the scope of services, timelines, fees, responsibilities, and personal details (in coordination with the legal team and external clients).
• Curate gift hampers when needed and buy those gift hamper accessories personally- This involves making sure that they are well-presented and relevant to the recipient.
• Coordinate with warehouse for gift hamper items.
• Monitor social media to see how recipients respond- tracking any mentions, tags, or posts where they showcase the hampers or express appreciation and use those in company’s socials.

In-house content writing (when required):

• Content Research & Development.
• Writing & Editing- Social media posts that are aligned with brand messaging & it includes- proofreading and ensuring all content is clear, concise, and free of errors.
• Content Distribution/ Posting across company’s channels- Facebook, Instagram, & Tiktok.
• Performance analysis of those content posted on digital channels- tracking engagement, impression, reach, conversions & feedback.

Report Preparation (Daily, Monthly & Quarterly):

• Prepare comprehensive report of the activities carried out by the marketing department throughout the month (Planned vs. Executed); Above includes providing full-fledged detail on campaigns, events, collaborations, social media content, performance tracking, and finance.
• Prepare Planned vs. Executed Expenditure- includes tracking and reporting on all the financial aspects of marketing activities – budget allocation per AOP, personal expenditures, and tracking costs for campaigns, events, and external services.
• For post-event reports-Evaluate footfall, impression, feedback, marketing activity, event performance, improvement areas, and follow up with tele-sales for sales data and lead generation.

Qualifications

• Bachelors Degree in Management or Any Field.

Required Skills

• 3 to 4 years of experience in the relevant field.
• Knowledge of using social media platforms
• Proficiency in Excel.
• Understanding of FMCG marketing dynamics
• Strong negotiation and relationship-building skills.
• Excellent communication and interpersonal abilities.
• Strong analytical skill.
• Self-motivated, goal-oriented, and proactive.
• Ability to work independently and within a team.
• Strong organizational and problem-solving skills.

Tagged as: Kathmandu