Website Neuro Cardio & Multispeciality Hospital Pvt. Ltd.
JOB OPPORTUNITY
Marketing Officer
- Create and implement Marketing plan within budget, in conjunction with overall business strategy.
- Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication.
- Manage major projects such as PR events, launches, Marketing campaigns, Annual GP Study Day, GP evenings, Trade show exhibits.
- Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.
- Update Press Releases from outside agencies.
- Liaise with all department Managers in-house, in creating marketing pieces for different areas e.g. GP Booklet, Patients Booklet. Re-write text for relevant audience. Ensure effective communication with same.
- Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.
- Maintain high level of knowledge of Hospital’s clinical services.
- Work closely with GP Liaison executives to ensure clear marketing message to GP audience and marketing support and materials supplied to them.
- Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.
- Maintain awareness of competitor activity and general healthcare updates.
- Contribute to internal and external meetings from a marketing perspective.
- Manage Grand Rounds and relationship management with Consultants.
- Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.
- Direct and manage Social Media & Marketing Assistant and provide support and guidance.
- Researching and evaluating new opportunities for the business, and customer needs and insights.
- Analysis of the effectiveness of all marketing efforts.
- Issue on-going reports on all activities to Commercial Director.
- Develop an annual marketing plan which should detail the year’s activity to meet agreed company objectives.
- Demonstrate technical marketing skills and company product knowledge.
- Expert in Internet and social media strategy with a demonstrated track record.