SEO Lead

SEO Lead

Department Name: Marketing
Industry: Management
Work Experience: 1-3 years
City: Kathmandu
State/Province: Province No.3
Zip/Postal Code: 44600

About Daraz
Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.
For more information, please visit www.daraz.com

Job Description

• Develop, implement & enhance regional SEO roadmap matching the local market needs
• Supporting strategy, planning, and analysis for on-site and off-site SEO campaigns
• Create and manage SEO-driven content plans for both evergreen and timely content
• Monitor and track reporting on traffic and rankings, understand performance relative to competitors, and analyze data to help inform strategies
• Review all technical SEO issues and timely recommend fixes to the product team
• Optimize website content, catalogue pages and campaign pages in English & local language
• Optimizing on-site content, including titles, meta descriptions, internal links, and more
• Collect data and report on traffic, rankings, and other SEO aspects on a weekly basis
• Work with cross-functional teams to align implementation of SEO efforts
• Align with Commercial teams to improve keywords that contribute more to the business side
• Keep abreast of current SEO trends and stay up to date with search engine guidelines
• Manage ASO ( App Store Optimization) and update content, creatives, and DVC for campaigns
• Create and Manage Campaign MCP pages, update creatives, contents and data pools
• Manage team of local SEO content writers

Requirements

• Bachelor’s degree with minimum of 3-5 years of SEO experience
• Proficient using analytics tools like Google Analytics and Search Console
• Hands-on knowledge of ASO (App Store Optimization)
• Proficient in performing technical website audits
• Proficient in documenting recommendations for optimization
• Proficient in Creating / Optimizing Content for SEO
• Proficient in using SEO tools like Keyword Planner, Ahrefs, Screaming Frog, MOZ etc.
• Proficient in SEO and website performance reporting
• SEO knowledge and the desire to continually research and extend your knowledge in this area

Competencies

• Inter- personal
• Analytical
• Communication
• Initiative
• Team Player
• Presentation

Benefits

• International working environment, and a unique opportunity to learn from the best in e-commerce and business growth.
• A platform to learn from Alibaba’s world-leading ecosystem
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders
• Competitive salary and incentive package
• Health & Medical insurance

Tagged as: Daraz, Kathmandu