National Path Labs
JOB OPPORTUNITY
Position: Marketing / Business Development
Qualification: Bachelors of Master in Marketing/Business
Reporting To: Head – Sales & Marketing
Location: Kathmandu (PAN-Nepal travel required)
Job Purpose
To plan, execute, and monitor BTL activities and Medical Engagement Programs across Nepal, in close coordination with Sales Teams and Branch Managers, with the objective of strengthening brand visibility, doctor engagement, and business generation for National Path Labs (NPL).
Job Responsibilities
- Non-Medical BTL Activities
- Plan and execute health camps in residential societies, corporates, institutions, and communities
- Coordinate with Sales Managers and Branch Managers for location, logistics, and execution
- Ensure end-to-end on-ground execution including branding, manpower, and vendor coordination with involvement of Sales/Branch Managers
- Track participation, samples, leads, and outcomes; submit post-event reports
- Medical Engagement & CME Programs
- Support planning and execution of CME programs with sales teams and branch managers
- Coordinate doctor invitations, venues, speakers, and event logistics with involvement of Sales/Branch Managers
- Ensure smooth execution and follow-up with sales teams for results post-CME
- Maintain records of doctor participation and engagement
- Leave-Behind Literature (LBL) & Sales Support
- Coordinate centralized planning and distribution of LBL across Nepal
- Ensure timely availability of test menus, brochures, and promotional materials
- Support sales teams with event-specific and doctor-specific collaterals
- Coordination & Reporting
- Act as a coordination link between central marketing, sales teams, and branches
- Maintain monthly activity calendars for camps and CMEs
- Track effectiveness and share insights with management
Key Skills & Competencies
- Strong execution and coordination skills
- Good communication and interpersonal abilities
- Ability to manage multiple activities simultaneously
- Willingness to travel
- Good knowledge of MS Excel and PowerPoint
Qualification & Experience
- Graduate/Post-graduate in Marketing, Management, Life Sciences, or related field
- 2–5 years of experience in healthcare, diagnostics, pharma, or hospital marketing preferred
Performance Indicators
- Number of BTL activities and CMEs executed
- Quality of execution and engagement outcomes
- Post-event follow-ups and business contribution
- LBL availability and utilization across branches
Interested candidates may send their application at hr@nationalpathlabs.com along with their updated CV.