Buddha Air
Position: Marketing Strategist
About the job
The Marketing Strategist will own the integrated Marketing Data Dashboard and convert real-time flight, passenger, sector-wise, and cargo analytics into actionable marketing strategies. The role is responsible for day-to-day monitoring, deep analysis, and the design and execution of data-driven plans that grow passenger traffic, improve load factors and yield, and expand the cargo business.
Key Responsibilities
- Continuously monitor and analyze the integrated Marketing Data Dashboard covering flight performance, passenger load factors (overall and sector-wise), booking trends, yield, and cargo metrics.
- Identify under-performing sectors, demand shifts, capacity opportunities, and competitive threats in real time.
- Develop and own passenger and cargo marketing strategies, annual/quarterly plans, and sector-specific growth initiatives.
- Design, launch, and optimize marketing campaigns across digital, trade, corporate, and cargo channels with clear ROI targets.
- Drive cargo business growth by analyzing belly capacity utilization, developing strategies, and building relationships with key shippers and forwarders.
- Collaborate closely with Revenue Management, Reservation, Sales, Ground Operation, Stations and Cargo Operations to align marketing actions with commercial goals.
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key business issues.
- Prepare regular insight reports, forecasts, and strategic recommendations for senior leadership.
- Continuously improve the dashboard and establish clear processes for turning data into decisions.
Qualification
- Master’s Degree in Marketing, Business Administration, or a related field.
- At least 8 to 10 years of progressive experience in marketing strategy, commercial analysis, or marketing roles with at least 4–5 years in the aviation, travel, hospitality, or logistics industry strongly preferred.
Requirement
- Strong analytical skills with proven ability to interpret complex datasets and turn insights into actionable marketing strategies.
- Ability to detail tactical plans for implementation of each of the elements of company’s marketing mix and in the marketing planning.
- Hands-on experience in campaign planning, execution, and performance measurement.
- Excellent communication and stakeholder management skills; able to influence cross-functional teams and present to senior leadership.
- Proficiency in data visualization tools and digital marketing platforms.
- High commercial acumen with a data-driven, results-oriented, and commercially aggressive mindset.
- Collaborative team player who thrives in a fast-paced environment and continuously seeks improvement.
- Ability to work under pressure.
Salary: Negotiable
Kindly share your resume at career@buddhaair.com. Only shortlisted candidates shall be called for further selection process(es). The company reserves the right to reject any/all applications without assigning any reason whatsoever.