Brand and Business Development Manager

Posiiton: Brand and Business Development Manager

About the job

MV Dugar Auto Division is a leading mobility solutions provider in Nepal, representing global brands across two-wheelers, commercial vehicles, tractors, construction equipment and industrial tires. With a strong nationwide network, the division delivers premium products supported by reliable after-sales service and genuine spare parts. MV Dugar Auto Division is committed to delivering world-class mobility solutions while creating long-term value for customers, partners and stakeholders.

As part of our business diversification and growth strategy, MV Dugar Group is now expanding into the FMCG / Food & Beverage sector in Nepal. We are launching an established Indian FMCG brand with an initial portfolio spanning Ice Cream, Sauces, Condiments and Packaged Foods.

About the Opportunity

We are seeking an experienced and commercially driven Brand & Business Development Manager to lead the development and growth of an established Indian FMCG company’s business in Nepal.

With an initial portfolio focused on Ice Cream, Sauces, Condiments and Packaged Foods, the company is entering an exciting phase of market development and expansion in Nepal.

This is a hands-on, entrepreneurial leadership role for a professional who can take ownership of building the brand and business from the ground up. The position will work closely with the Indian principal/company and the Nepal management team to translate an established brand into a successful and sustainable Nepal market operation.

The successful candidate will be responsible for market strategy, brand building, product localization, regulatory compliance, pricing, distribution, retail development and new product launches.

Key Responsibilities

1. Brand Development & Marketing

• Develop the brand’s positioning, proposition and go-to-market strategy for the Nepalese market.
• Build brand awareness and establish a strong market presence from the early stages of entry.
• Adapt the Indian brand strategy to local consumer needs while maintaining overall brand identity and equity.
• Develop annual brand, marketing, activation and communication plans.
• Lead coordination with advertising agencies, creative partners, designers, digital agencies and other external stakeholders.
• Plan and execute digital marketing, social media, influencer campaigns, consumer activations, sampling, events and retail promotions.
• Develop marketing campaigns around product launches, seasonal opportunities and key consumption occasions.

2. Market & Product Strategy

• Conduct market research and identify opportunities across ice cream, sauces, condiments and packaged food categories.
• Analyze consumer preferences, emerging trends, competitive activity and market gaps.
• Benchmark competitors on product offerings, flavors, pack sizes, pricing, positioning and distribution.
• Recommend suitable products and SKUs from the Indian portfolio for launch in Nepal.
• Identify opportunities for Nepal-specific products, pack formats or flavors.
• Develop a structured product and category launch roadmap.

3. Regulatory Compliance & Product Registration

• Take ownership of the Nepal-side regulatory and compliance requirements for commercializing food products.
• Coordinate product registration, food licenses, laboratory testing, certifications and other required approvals.
• Ensure products and packaging comply with applicable Nepalese food regulations.
• Review ingredient declarations, nutritional information, allergen declarations, manufacturing details, batch information, MRP, expiry dates and other mandatory labelling requirements.
• Coordinate with relevant government authorities, laboratories, regulatory consultants and the Indian principal.
• Maintain comprehensive and organized regulatory documentation for each SKU.
• Monitor relevant changes in food regulations and ensure ongoing compliance.

4. Product & Packaging Localization

• Work closely with the Indian principal/manufacturer to adapt products for the Nepal market.
• Recommend appropriate product formats, pack sizes and SKU assortments.
• Coordinate Nepal-specific packaging and labelling requirements.
• Manage packaging artwork development, review and approval.
• Ensure all regulatory and commercial information is accurate prior to production.
• Provide market insights and consumer feedback to Indian product development and manufacturing teams.

5. Pricing & Commercial Strategy

• Develop an effective pricing architecture for the Nepal market.
• Analyze landed costs, taxes, distributor margins, retailer margins, promotional costs and overall profitability.
• Benchmark pricing against local, Indian and international competitors.
• Recommend appropriate MRP and channel-specific pricing strategies.
• Develop trade schemes, introductory offers and promotional programmes in coordination with the sales function.
• Monitor commercial performance and identify opportunities to improve margins and market competitiveness.

6. Distribution & Retail Development

Develop and support the go-to-market strategy across:

• General Trade
• Modern Trade
• Supermarkets
• Hotels, Restaurants & Cafés (HoReCa)
• Institutional Customers
• E-commerce and Quick Commerce, where relevant

Key responsibilities will include:

• Identifying and onboarding distributors, dealers and channel partners.
• Developing relationships with major retailers and key accounts.
• Supporting distribution expansion across priority markets.
• Preparing retailer presentations, product catalogues and sales materials.
• Monitoring product availability, visibility, merchandising and execution.
• Working closely with sales and distribution partners to improve product availability and sell-through.

7. Product Launch & Market Execution

• Develop comprehensive launch plans for the company and individual products.
• Coordinate product availability, distribution, marketing and retail activation ahead of launch.
• Plan and execute sampling programmes, consumer activations, launch events and promotional campaigns.
• Track launch performance against agreed KPIs.
• Gather consumer, retailer and distributor feedback and translate insights into actionable business improvements.
• Continuously optimize products, pricing, distribution and marketing based on market performance.

Candidate Profile

We are looking for a commercially strong, proactive and execution-oriented FMCG professional with the ability to operate independently and build a business in a dynamic market.

The ideal candidate will have:

• 5+ years of relevant FMCG experience, preferably in food, dairy, ice cream, sauces, condiments, beverages, snacks or packaged foods.
• Strong understanding of the Nepal FMCG market and consumer landscape.
• Demonstrated experience in launching, developing or scaling FMCG brands in Nepal.
• Practical knowledge of Nepal food regulations, product registration and labelling requirements.
• Experience working with distributors, general trade, modern trade, supermarkets and/or HoReCa.
• Experience in brand management, marketing, consumer activation and new product launches.
• Strong commercial understanding of pricing, margins, trade economics and channel profitability.
• Experience coordinating with manufacturers, suppliers and international principals.
• Strong project management and stakeholder management capabilities.
• Excellent communication, negotiation and relationship-building skills.
• Ability to work independently, solve problems and take ownership from strategy through execution.

Preferred Experience

Preference will be given to candidates who have:

• Successfully helped launch an Indian or international FMCG brand in Nepal.
• Experience in ice cream, dairy, sauces, condiments or packaged foods.
• Managed Nepal-side product registration and food regulatory compliance.
• Built or developed brands during their early-stage market entry.
• Established relationships with major Nepalese distributors, retailers and modern trade accounts.
• Led new product launches and consumer activation programmes.
• Worked directly with an international principal/manufacturer and a local Nepal operation.

What We Are Looking For

We are looking for a builder, not simply a brand custodian.

This role is ideal for someone who enjoys creating businesses, making decisions and turning strategy into market execution.

You will have the opportunity to help determine:

What to launch → How to position it → How to localize it → How to make it compliant → How to price it → Where to distribute it → How to build consumer demand → How to scale the business.

You will serve as a key bridge between the Indian principal/company and the Nepal market, ensuring that the brand strategy, products and commercial model are effectively adapted to local market requirements.

Why Join Us?

This is an opportunity to take significant ownership and responsibility for building a new FMCG business in Nepal, working with an established Indian brand and a growing portfolio across high-potential food categories.

If you are an entrepreneurial FMCG professional who understands the Nepal market, enjoys building brands and is comfortable taking an idea from concept to commercial execution, we would like to hear from you.

How to Apply

Interested candidates are invited to submit their updated CV, along with a brief summary of their relevant FMCG brand-building, market development, or product launch experience in Nepal.

Please send your CV to: jawed.a@mvdugar.com

Alternatively, you may DM/WhatsApp: +977 9802537712

Tagged as: Kathmandu