Deputy Manager / Manager – Digital Marketing

Position: Deputy Manager / Manager – Digital Marketing
Location: Kathmandu

Job Description

Search — SEO, AEO & GEO

• Own and evolve the organic search strategy across all CG Holdings brand websites, ensuring technical SEO, on-page, and off-page excellence.
• Lead Answer Engine Optimization (AEO): structure content to appear in featured snippets, People Also Ask, voice search results, and question-based queries on Google, Bing, and local search engines.
• Generative Engine Optimization (GEO): ensure CG Holdings brands are cited and surfaced in AI-generated answers by ChatGPT, Perplexity, Google AI Overviews, Gemini, and other LLM-powered search experiences — through entity building, schema markup, authoritative content, and structured data.
•  Conduct keyword research, competitor gap analysis, and content audits that feed into a living search roadmap.
• Monitor Core Web Vitals, site speed, and indexability — coordinate with web/IT teams to resolve technical blockers.
• Track domain authority, organic traffic, click-through rates, and SERP position trends across all verticals.

Social Media — Full Ecosystem

• Own the social media strategy across the complete platform landscape: Instagram, Facebook, YouTube, LinkedIn, TikTok, X (Twitter), Threads, Pinterest, and any emerging platforms relevant to Nepal and the broader South Asian digital market.
•  Define platform-specific tone, content formats, and community-building approaches — not a one-size-fits-all calendar, but platform-native strategies.
•  Oversee social content production, publishing cadence, engagement operations, and community management.
•  Build and manage influencer and creator partnerships — from nano and micro creators to macro and celebrity collaborations — across lifestyle, automotive, FMCG, and hospitality categories.
•  Drive social commerce and direct conversion opportunities where platforms allow (Instagram Shopping, YouTube Shopping, etc.).
•  Monitor social listening signals, sentiment trends, and share-of-voice against competitors.

Performance Marketing & Paid Media

•  Plan and execute paid media across Google Ads (Search, Display, Shopping, Performance Max), Meta Ads (Facebook + Instagram), LinkedIn Ads, YouTube, TikTok Ads, and programmatic channels.
•  Manage full-funnel performance campaigns — awareness, consideration, and conversion — with clear ROAS and CAC targets by vertical.
•  Own A/B testing frameworks for creative, copy, audiences, and landing pages.
•  Oversee retargeting and re-marketing architecture across channels.
• Manage agency partners and media buying vendors — set briefs, review outputs, and hold partners accountable to performance benchmarks.

Content Strategy & Brand Publishing

•  Develop and oversee a content strategy that serves multiple objectives simultaneously: SEO rankings, AEO/GEO citations, social media engagement, lead generation, and brand authority.
•  Lead the editorial calendar across blogs, video, short-form social, podcasts/audio, newsletters, whitepapers, and case studies.
• Ensure content is structured, cited, and formatted to be picked up by AI answer engines and knowledge panels.
• Maintain brand voice and visual consistency across all digital touchpoints and verticals.

Website, UX & Conversion Rate Optimization

•  Own the digital product experience of all CG Holdings brand websites — UX, landing pages, information architecture, and conversion funnels.
•  Lead CRO initiatives: heatmap analysis, session recording, A/B tests, and funnel optimization.
•  Ensure all digital properties meet current Core Web Vitals benchmarks and mobile-first standards.
• Maintain structured data and schema markup to maximize rich result eligibility.

Marketing Technology, Automation & Analytics

•  Build and manage the marketing technology stack: CRM integration, email/WhatsApp automation, CDP (Customer Data Platform), pixel and tag management, and attribution modeling.
•  Design and execute lead nurturing workflows and automated customer journeys.
• Implement and govern Google Analytics 4 (GA4), Search Console, Google Tag Manager, Meta Pixel, and ad platform tracking.
•  Deliver monthly performance reports for leadership: dashboard-level metrics with actionable insights, not vanity metrics.
•  Evaluate and deploy AI-powered marketing tools — generative AI for content, predictive analytics for campaign optimization, and automation for workflows.

Team Leadership & Stakeholder Management

•  Build, lead, and mentor the Digital Marketing team — setting clear goals, development pathways, and performance standards.
• Collaborate with Business Unit Heads across Automobiles, Petroleum Products, Alco-Bev, Hospitality, Education, and Real Estate to align digital activity with commercial goals.
• Coordinate with the Brand / Creative team to ensure digital execution meets brand standards.
• Manage relationships with external agencies, technology vendors, influencers, and media partners.
•  Own the digital marketing budget — planning, allocation, and ongoing reallocation based on performance data.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline. A Master’s degree (MBA or MSc Digital Marketing) is an advantage.
• 7–10 years of progressive digital marketing experience, with at least 3 years in a leadership or Head of Digital role.
•  Demonstrated track record of owning and improving organic search rankings, paid media ROAS, and social media growth — with numbers to show for it.
•  Prior experience in a multi-brand or conglomerate environment is strongly preferred.
•  Experience managing and developing a team of 4+ direct reports.

Send your CV and cover letter to: ta.pnc@cg.holdings / hrd.ct@cg.holdings

Tagged as: Kathmandu